VICE PRESIDENT MARKETING & NEW BUSINESS DEVELOPMENT at CAE Inc in Continental, OH
The President Heidi R. Wood was appointed Executive Vice-President, Business Development & Growth Initiatives in May 2020 and President of CAE Healthcare in September 2020. Her primary focus at CAE is to partner with the business unit leaders to identify and drive new avenues of growth across CAE. She will play a leadership role in the development of a data and advanced analytics strategy for CAE as well as, in collaboration with the rest of the Executive Management Committee, create an overarching Artificial Intelligence (AI) strategy focusing on both productivity and strategic AI efforts. Heidi has over 25 years' experience analyzing, creating and driving strategic growth in the Aerospace and Defense industry and has been recognized for her dynamic leadership, driving transformation and creating value for numerous Fortune 500 companies. Prior to CAE, Heidi spent several years at L3 Technologies, where she was the Senior Vice President (SVP) of Corporate Strategy and Technology, responsible for five functions:
Engineering/Technology, Mergers & Acquisitions, Communications, Investor Relations, and Strategy. She created and led all aspects of the strategic merger with Harris Corporation, which resulted in a company with $17B in combined sales and the 6th largest US defense prime. This deal was not only the largest merger-of-equals in Aerospace/Defence at the time but was also the fastest run. It was widely lauded by Wall Street; from deal announcement to deal closure. Before L3, Heidi was SVP, Corporate Strategy at Spirit AeroSystems, the largest aerostructures company in the world, where she helped execute a successful turnaround. Prior to Spirit, Heidi served as Managing Director at Morgan Stanley and was a leading Wall Street analyst for two decades, widely regarded as one of the industry's thought leaders. She was named to the Institutional Investor All-America Research Team for 14 straight years and took numerous companies public, including Embraer and iRobot. In addition to recognition on Wall Street for her expertise, Heidi has won numerous other awards, including SAP's Innovation of the Year Award in 2018 for building L3's state-of-the-art enterprise analytics effort. She was a director of the Board on non-for-profit organizations including Rise Up for Youth and The Space Foundation. In 2001, she was appointed by U.S. President Bush as a Commissioner on 'The Future of the U.S. Aerospace Industry'. Currently, Heidi is a Board member of the Wings Club and a member of the Defense Science Boards' study on the Aerospace/Defense industrial base. Heidi R. Wood is an honors graduate with a Bachelor of Arts from Brown University. The Role of the Vice President Global Marketing, and New Business Development, CAE Healthcare The Vice President of Global Marketing and New Business Development will have overall strategic and tactical marketing responsibility for the approximately $200M CAE Healthcare business that has an aggressive growth plan to $1 Billion in 5 years. They will lead and manage a team of 30 people, with expertise in various stages of up and downstream marketing activities, including strategy, market intelligence and analysis, product management, product pricing, new business development, marketing communications and event planning, and educational writing. The Vice President will have overall responsibility for the strategic, upstream marketing as well as the implementation of all marketing programs including new product launches, market development, and key industry relationships, as well as the creation of industry alliances and relationships and the identification of new business development opportunities. The Vice President of Global Marketing and Business Development will report to the President of CAE Healthcare, Heidi R. Wood and will serve as a member of the Senior Leadership team. They will also cooperate closely with other senior level colleagues in a wide variety of functional areas including sales, finance, engineering, manufacturing, operations, human resources to ensure portfolio objectives are met. The successful candidate will focus on leading the global marketing practices and positioning this newly created role as an active and key contributor of the executive Healthcare leadership team. The expectations will be for the new leader to drive and manage the basic functions of the role including product management, product planning and the product roadmap, pricing, positioning and the marketing communications aspects. The role requires an exceptional leader and coach with the experience and ability to attract and develop excellent talent, build a cohesive, high functioning, engaged team with an eye to succession planning for themselves and the marketing origination as a whole. Key Responsibilities In alignment with the division Strategic Plan, the VP of Global Marketing & New Business Development will organize plans and control a product and solutions portfolio from conceptual stages through the product life cycle, to optimize profit and meet marketing, financial and corporate growth goals and objectives, including the following specifically:
Oversee the product management functions; lead the upstream strategic planning process and identify customer requirements; Ensure the business strategy is based on a rigorous assessment of the landscape and relevant customer insights; Drive roadmap and portfolio in a direction consistent with the needs of their customers and business strategy; Formulate and execute short and long-term product marketing strategies, working closely with internal and external stakeholders to ensure seamless implementation; Recommend modifications to the company's products and services to enhance and improve quality and performance; Develop and implement strategic plans to profitably increase CAE Healthcare's global market share, based on the analysis of market conditions and competition; Develop programs and plans that provide strategic business opportunities and potential strategic alliances for CAE Healthcare; Collaborate with Finance to prepare financial estimates and risk analyses that project rates of growth and profitability potential; Work with the stakeholders to establish product and service pricing policies and ensure product pricing policies are consistently adhered to by all channel partners on a global basis; Manage and supervise the marketing team, which supports the sales force by providing technical product information, deal evaluation, pricing and assistance with customer meetings; Provide selling tools and marketing programs to the field sales organization to ensure their individual success at meeting annual operating plans; Oversee marketing communications and the creation of advertising and sales promotional literature; Collaborate cross functionally with sales teams to determine the best tradeshow and event strategy to support the execution of innovative, high quality, results-driven tradeshows and events in support of marketing and sales goals; Direct new product introductions and the growth of installed base programs; Develop relationships with key customers in the medical simulation field and support customer meetings in the field when appropriate; Drive the partnership and alliance with scientific societies and other stakeholders to execute the business strategy; Communicate regularly with all members of the channel on product offering, product strategy, pricing, competitive issues, market dynamics, sales force needs, monthly business results; Work collaboratively with the internal stakeholders; Lead the marketing team that comprises the following human resources:
product managers, marketing analysts, marketing specialists and education content writers. (33 resources); Manage the marketing function budget; Develop and track metrics and success criteria for all marketing programs; Embrace and embody the CAE Values of:
Integrity, Innovation, Empowerment, Excellence and One CAE; Demonstrate the following leadership attributes:
Drive customer focus, Deliver business results and Develop talent pipeline; Milestones for Success for the Position Success in the first year will include ramping up marketing operating performance and measurable results driven in the following areas:
Ensure the business strategy is based on a rigorous assessment of the landscape and relevant customer insights; Impact the sales and profit objectives through partnership with the Global Sales Leader- Core Services and Global Sales Leader-Military and Government Program; Personal credibility with business and functional teams from both a technical and business leadership perspective (leadership goal); Identification and preliminary implementation of key marketing programs, policies and process initiatives; Assess and improve marketing talent, as required; General Complies with and enforces all applicable safety rules, regulations, and procedures; Performs all duties in complete compliance with all legal and ethical standards; Maintains the security of proprietary information; Performs quality work within deadlines with or without direct supervision; Interacts professionally with other employees, customers, and suppliers; Works effectively as a team contributor on all assignments; Performs other duties as assigned or as judgment and necessity dictate; Professional Experience and Qualifications The ideal candidate will have many of the following professional experience and
Qualifications:
Bachelor's degree in business with a major in marketing or equivalent combination of studies and experience. MBA a plus; 10
years minimum of leadership level experience in marketing in the healthcare industry (ideally in the medical device or medical information industry) and preferably having experience with both products & services; Demonstrated track record of achieving market share growth and global expansion of the business; Demonstrates a thorough understanding and passionate enthusiasm for the full range of classic product marketing techniques, with an emphasis on strategy, product management, competitive analysis and planning; Proven proficiency at building and developing effective teams, providing direction and inspirational leadership for staff; Strong financial and analytic skills; Excellent verbal and written communication, presentation and interpersonal skills; Leadership
Qualifications:
The Vice President, Marketing and New Business Development, Healthcare will be hands-on and resourceful, collaborative, and possess a strong work ethic. The successful candidate will possess the following personal attributes and characteristics:
Strong relationship development, collaboration and influencing skills Hands-on leader with a delivery and results-orientation Able to thrive in a fast-paced environment where flexibility, resilience, comfort with ambiguity and adaptability to change may be needed Metrics driven and able to embed a continuous improvement, data-driven culture Ability to lead, motivate, and inspire colleagues Change agent and transformational leader Outstanding written and verbal communication skills Willingness to travel as needed to engage customers and the team face-to-face is required Education A Bachelor of Science degree in is required. An advanced degree such as a Master of Business Administration degree is a definite plus. Location The position is based in the continental USA, preferably in Boston, Chicago, Dallas, Philadelphia, New Jersey, Los Angeles or San Francisco. Availability to travel up to 30% of the time is required. Position Type RegularCAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.
Salary Range:
$250K -- $500K+
Minimum Qualification
Business DevelopmentEstimated Salary: $20 to $28 per hour based on qualifications.
Engineering/Technology, Mergers & Acquisitions, Communications, Investor Relations, and Strategy. She created and led all aspects of the strategic merger with Harris Corporation, which resulted in a company with $17B in combined sales and the 6th largest US defense prime. This deal was not only the largest merger-of-equals in Aerospace/Defence at the time but was also the fastest run. It was widely lauded by Wall Street; from deal announcement to deal closure. Before L3, Heidi was SVP, Corporate Strategy at Spirit AeroSystems, the largest aerostructures company in the world, where she helped execute a successful turnaround. Prior to Spirit, Heidi served as Managing Director at Morgan Stanley and was a leading Wall Street analyst for two decades, widely regarded as one of the industry's thought leaders. She was named to the Institutional Investor All-America Research Team for 14 straight years and took numerous companies public, including Embraer and iRobot. In addition to recognition on Wall Street for her expertise, Heidi has won numerous other awards, including SAP's Innovation of the Year Award in 2018 for building L3's state-of-the-art enterprise analytics effort. She was a director of the Board on non-for-profit organizations including Rise Up for Youth and The Space Foundation. In 2001, she was appointed by U.S. President Bush as a Commissioner on 'The Future of the U.S. Aerospace Industry'. Currently, Heidi is a Board member of the Wings Club and a member of the Defense Science Boards' study on the Aerospace/Defense industrial base. Heidi R. Wood is an honors graduate with a Bachelor of Arts from Brown University. The Role of the Vice President Global Marketing, and New Business Development, CAE Healthcare The Vice President of Global Marketing and New Business Development will have overall strategic and tactical marketing responsibility for the approximately $200M CAE Healthcare business that has an aggressive growth plan to $1 Billion in 5 years. They will lead and manage a team of 30 people, with expertise in various stages of up and downstream marketing activities, including strategy, market intelligence and analysis, product management, product pricing, new business development, marketing communications and event planning, and educational writing. The Vice President will have overall responsibility for the strategic, upstream marketing as well as the implementation of all marketing programs including new product launches, market development, and key industry relationships, as well as the creation of industry alliances and relationships and the identification of new business development opportunities. The Vice President of Global Marketing and Business Development will report to the President of CAE Healthcare, Heidi R. Wood and will serve as a member of the Senior Leadership team. They will also cooperate closely with other senior level colleagues in a wide variety of functional areas including sales, finance, engineering, manufacturing, operations, human resources to ensure portfolio objectives are met. The successful candidate will focus on leading the global marketing practices and positioning this newly created role as an active and key contributor of the executive Healthcare leadership team. The expectations will be for the new leader to drive and manage the basic functions of the role including product management, product planning and the product roadmap, pricing, positioning and the marketing communications aspects. The role requires an exceptional leader and coach with the experience and ability to attract and develop excellent talent, build a cohesive, high functioning, engaged team with an eye to succession planning for themselves and the marketing origination as a whole. Key Responsibilities In alignment with the division Strategic Plan, the VP of Global Marketing & New Business Development will organize plans and control a product and solutions portfolio from conceptual stages through the product life cycle, to optimize profit and meet marketing, financial and corporate growth goals and objectives, including the following specifically:
Oversee the product management functions; lead the upstream strategic planning process and identify customer requirements; Ensure the business strategy is based on a rigorous assessment of the landscape and relevant customer insights; Drive roadmap and portfolio in a direction consistent with the needs of their customers and business strategy; Formulate and execute short and long-term product marketing strategies, working closely with internal and external stakeholders to ensure seamless implementation; Recommend modifications to the company's products and services to enhance and improve quality and performance; Develop and implement strategic plans to profitably increase CAE Healthcare's global market share, based on the analysis of market conditions and competition; Develop programs and plans that provide strategic business opportunities and potential strategic alliances for CAE Healthcare; Collaborate with Finance to prepare financial estimates and risk analyses that project rates of growth and profitability potential; Work with the stakeholders to establish product and service pricing policies and ensure product pricing policies are consistently adhered to by all channel partners on a global basis; Manage and supervise the marketing team, which supports the sales force by providing technical product information, deal evaluation, pricing and assistance with customer meetings; Provide selling tools and marketing programs to the field sales organization to ensure their individual success at meeting annual operating plans; Oversee marketing communications and the creation of advertising and sales promotional literature; Collaborate cross functionally with sales teams to determine the best tradeshow and event strategy to support the execution of innovative, high quality, results-driven tradeshows and events in support of marketing and sales goals; Direct new product introductions and the growth of installed base programs; Develop relationships with key customers in the medical simulation field and support customer meetings in the field when appropriate; Drive the partnership and alliance with scientific societies and other stakeholders to execute the business strategy; Communicate regularly with all members of the channel on product offering, product strategy, pricing, competitive issues, market dynamics, sales force needs, monthly business results; Work collaboratively with the internal stakeholders; Lead the marketing team that comprises the following human resources:
product managers, marketing analysts, marketing specialists and education content writers. (33 resources); Manage the marketing function budget; Develop and track metrics and success criteria for all marketing programs; Embrace and embody the CAE Values of:
Integrity, Innovation, Empowerment, Excellence and One CAE; Demonstrate the following leadership attributes:
Drive customer focus, Deliver business results and Develop talent pipeline; Milestones for Success for the Position Success in the first year will include ramping up marketing operating performance and measurable results driven in the following areas:
Ensure the business strategy is based on a rigorous assessment of the landscape and relevant customer insights; Impact the sales and profit objectives through partnership with the Global Sales Leader- Core Services and Global Sales Leader-Military and Government Program; Personal credibility with business and functional teams from both a technical and business leadership perspective (leadership goal); Identification and preliminary implementation of key marketing programs, policies and process initiatives; Assess and improve marketing talent, as required; General Complies with and enforces all applicable safety rules, regulations, and procedures; Performs all duties in complete compliance with all legal and ethical standards; Maintains the security of proprietary information; Performs quality work within deadlines with or without direct supervision; Interacts professionally with other employees, customers, and suppliers; Works effectively as a team contributor on all assignments; Performs other duties as assigned or as judgment and necessity dictate; Professional Experience and Qualifications The ideal candidate will have many of the following professional experience and
Qualifications:
Bachelor's degree in business with a major in marketing or equivalent combination of studies and experience. MBA a plus; 10
years minimum of leadership level experience in marketing in the healthcare industry (ideally in the medical device or medical information industry) and preferably having experience with both products & services; Demonstrated track record of achieving market share growth and global expansion of the business; Demonstrates a thorough understanding and passionate enthusiasm for the full range of classic product marketing techniques, with an emphasis on strategy, product management, competitive analysis and planning; Proven proficiency at building and developing effective teams, providing direction and inspirational leadership for staff; Strong financial and analytic skills; Excellent verbal and written communication, presentation and interpersonal skills; Leadership
Qualifications:
The Vice President, Marketing and New Business Development, Healthcare will be hands-on and resourceful, collaborative, and possess a strong work ethic. The successful candidate will possess the following personal attributes and characteristics:
Strong relationship development, collaboration and influencing skills Hands-on leader with a delivery and results-orientation Able to thrive in a fast-paced environment where flexibility, resilience, comfort with ambiguity and adaptability to change may be needed Metrics driven and able to embed a continuous improvement, data-driven culture Ability to lead, motivate, and inspire colleagues Change agent and transformational leader Outstanding written and verbal communication skills Willingness to travel as needed to engage customers and the team face-to-face is required Education A Bachelor of Science degree in is required. An advanced degree such as a Master of Business Administration degree is a definite plus. Location The position is based in the continental USA, preferably in Boston, Chicago, Dallas, Philadelphia, New Jersey, Los Angeles or San Francisco. Availability to travel up to 30% of the time is required. Position Type RegularCAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.
Salary Range:
$250K -- $500K+
Minimum Qualification
Business DevelopmentEstimated Salary: $20 to $28 per hour based on qualifications.
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